We are thrilled to announce that Fred Studer has joined FinancialForce as our first Chief Marketing Officer. Fred, former NetSuite CMO, brings over two decades of senior leadership experience in the high-tech industry to FinancialForce.
At NetSuite, he was responsible for redefining the company’s enterprise strategy and overseeing worldwide marketing initiatives. Most recently, Fred was CMO of Gigamon, where he led a brand refresh, improved sales productivity, and channel activation. Prior to Gigamon and NetSuite, he spent eight years at Microsoft and twelve years at Oracle.
As FinancialForce continues to scale, Fred will lead all aspects of the company’s global marketing efforts. Fred is excited to help companies in making the switch to Cloud ERP and to be part of the growing FinancialForce community.
“All organizations are recognizing that cloud-ERP technology is essential to evolving their business, yet many are still grappling with the transition. FinancialForce simplifies this by helping companies modernize without complexity, delivering a product uniquely attuned to their needs. I’m thrilled to be a part of FinancialForce as it continues its growth trajectory and I look forward to engaging with customers and delivering on our unique customer brand promise.” Fred Studer, CMO, FinancialForce
His appointment comes after another strong year for our company, where we grew more than 40% and reached the $100 million annual revenue run rate milestone. We are excited for Fred to lead us into further success in 2017 and beyond!