FinancialForce.com - The Cloud Application Company

Customers lead the excitement at Dreamforce

Posted by David Turner on 20 November 2009 | 0 Comments

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Dreamforce 09 in San Francisco saw 19,000 people attend salesforce.com's biggest event of the year, and it was the first major outing for FinancialForce.com and the team since the re-brand and launch in early October. Excitingly this time we were joined by customers from all over the world, all of whom seemed to be 100% positive about their experiences with setting up and using FinancialForce. A group of them took part in our seminar, each standing up in front of a packed crowd and telling their story of how cloud accounting was improving their business. Here are some of our customers at the event, captured on video:

  • Sallie Kennedy, CFO of The ComplianceTeam, Inc. (Highlights: 'Cost effective; outstanding support; better reporting; improved forecasting; 9% cost reduction in billing process')
  • David Tan, Quattro Innovation (Highlights: 'real-time reporting; consistent experience with salesforce.com; rapid deployment; happy board of directors!')

And you can see Jeremy Roche, FinancialForce.com CEO, talking about the event and busy the team were - 'averaging one lead a minute on the stand'. Now that's some some level of excitement! The level of coverage for FinancialForce.com throughout the event was staggering - from Twitter and blog posts to YouTube commentators and customers were getting excited about FinancialForce. As one person put it, 'cloud accounting is finally here'!


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