Social Accountants – an oxymoron?
I’m slow to pick up on this but I felt it worth highlighting in any case. In December, AccountingWEB reported on this survey of social media adoption within CPA firms. This is a topic of great interest to us at FinancialForce.com given how our customers are receiving Chatter and embracing the collaboration opportunities it delivers. What I did find surprising was that in this survey, the focus is on Facebook, Twitter and LinkedIn – in other words external, public social networks – and the potential risks those tools present when sensitive information is at hand. There’s no discussion about the benefits of collaboration, which is driving the rapid adoption of enterprise social tools in other corporate functions. But what’s very encouraging is that the survey attracted responses from accountants in 18 countries and a 25% higher response rate than the 2010 survey. That accountants are paying more attention to “social” speaks volumes in itself. In an article I wrote recently for Accounting Today called ‘Why do I need a Facebook for Finance’, I said:
The promise of the ‘millennial’ generation
Technology has completely changed the way we socialize and the way we socialize and interact is influencing the way we develop and make use of technology.
Paul Greenberg's CRM Watchlist
FinancialForce.com has been included in Paul's 2012 CRM Watchlist as 'broad brush' winner. We are mentioned as out of category winners (we do not deal directly in CRM, although we add essential stuff for CRM) that will have an impact on CRM in 2012. Paul says:
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