Technology has completely changed the way we socialize and the way we socialize and interact is influencing the way we develop and make use of technology.
FinancialForce.com has been included in Paul's 2012 CRM Watchlist as 'broad brush' winner. We are mentioned as out of category winners (we do not deal directly in CRM, although we add essential stuff for CRM) that will have an impact on CRM in 2012. Paul says:
Today, social users exceed email users and that trend is growing. As a new generation moves into today's businesses, they will expect to be using the best social collaboration tools - that's their world and this is the group that will shape the future of business.